Whether you are selling ideas, a service or widgets, Million Dollar E-mails guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence.

YouÂ’ll learn how to create, send, and track highly successful e-mail campaigns that get results and turn profits. Also included are lists of resources for e-mail list brokers and service bureaus, credit card companies and corporations offering merchant accounts, books and software on Web marketing, and more.

Some of the benefits to e-mail marketing include;

Instant Results. Minutes after sending out your email campaign you can start seeing responses and orders.

Low cost. No printing, no postage, no mail house charges. Email is nearly free to send out!

Testing on the go. How fast do you want to see results? Instead of waiting weeks for responses and test results - you'll have them in hours. Now, you can make smarter decisions sooner.

Quick to create. You could whip out an email in just an hour or two as opposed to weeks in the "offline" world.

High response rates. It's not unusual for email campaigns to get 5%, 10%, 15%, even 50% response rates. Something that's almost unheard of in direct mail.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world around them.”

--Sheryl Sandberg, Chief Operating Officer, Facebook

“...A must-read for CEOs and other executives who want to understand Facebook and more importantly take the right actions to stay relevant and stay competitive.”

--David Mather, President, Hoovers, Inc.

The ‘90s were about the World Wide Web of information and the power of linking web pages. Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality.

Shih is singularly qualified to write this book: One of the world’s top business social networking thought leaders and practitioners, she created the first business application on Facebook and leads salesforce.com’s partnership with Facebook. Through case studies, examples, and a practical how-to guide, Shih helps individuals, companies, and organizations understand and take advantage of social networks to transform customer relationships for sales and marketing. Shih systematically identifies your best opportunities to use social networks to source new business opportunities, target marketing messages, find the best employees, and engage customers as true partners throughout the innovation cycle. Finally, she presents a detailed action plan for positioning your company to win in today’s radically new era: The Facebook Era.

Join the conversation--www.thefacebookera.com.

Fan the book--www.facebook.com/thefacebookera.

Right this minute, more than 1.5 million people are on Facebook. They’re interacting with friends--and talking about your brands. They’re learning about your business--and providing valuable information you can use to market and sell. In the Facebook Era, you’re closer to your customers than ever before. Read this book, and then go get them!

Clara Shih offers best practices for overcoming obstacles to success, ranging from privacy and security issues to brand misrepresentation, and previews social networking trends that are just beginning to emerge--helping you get ahead of the curve and ahead of the competition, too. 

• Includes a practical 60-day action plan for positioning your company to win in the Facebook Era
• For companies of all sizes, in all industries--and business functions ranging from marketing to operations
• By Clara Shih, creator of Faceconnector, the first business application on Facebook

Learn how to…

• Understand how social networking transforms our personal and professional relationships
  Why social networking will have business impact comparable to the Internet
• Use online social networks to hypertarget your customers
  Hone in on precise audience segments and then tailor custom campaigns with powerful personal and social relevance
• Define and implement your optimal social networking brand strategy
  Ask the right questions, set the right goals and priorities, and execute on it
• Implement effective governance and compliance
  Understand and mitigate the risks of social networking/Web 2.0 initiatives

Using the Internet to increase the visibility of a small business today is no easy task. It can take a lot of time, energy, and money—especially if you’re not a computer expert. Here, readers can get a valuable overview of how search engines, web sites, ad services, and web logs can all work together to build a business, as well as practical hands-on tips, tricks, and planning tools to help readers create and execute a plan that utilizes the Internet to its fullest.

• Google‚ is widely recognized as the world’s largest search engine—an easy-to- use free service that usually returns relevant results in a fraction of a second

• Author holds an MBA and has started and run several small businesses in addition to being a well-known technology book author

• Perfect for the entrepreneur and small business market