 Taking Control as an Artist in the World of Self Promotion |
| Review Date: June 4, 2007 |
| Reviewer: Grady Harp, Los Angeles, CA United States |
Penny C. Sansevieri is a no nonsense thinker and writer. Beginning her career as an author ('Candlewood Lake', 'The Cliffhanger' etc) she faced the beast of competition in the publishing world, and instead of caving in, she took control, learned all the ins and outs of getting books published, and shared that hard won information and experience in such highly successful books as 'Get Published Today: An Insider's Guide to Publishing Success' and 'From Book to Bestseller: An Insider's Guide to Publicizing and Marketing Your Book!'. Now she has synthesized all of that information in this newest book that is the most complete guide to marketing books on the Internet available.
Sansevieri does not waste the reader's time with puffery or examples of her own successes. Instead she opts to jump right to the essentials, giving a nod to the importance of the Internet as a tool of communication and commerce. She doesn't merely suggest such valuable skills as creating a website for authors to attract attention, she carefully and very thoughtfully provides exact guidelines for squeezing the most benefits from the time involved in design, wording, linking, blogging, networking, virtual book events (and in the age when bookstores become less friendly as opportunities for authors to read and sell their books during spicy evenings, this is a unique concept) - all the techniques she has mined and understands thoroughly.
Sansivieri's book RED HOT INTERNET PUBLICITY contains more useful web resources, addresses of the best blog sites and web design and tool sites, and pieces of sound advice in this brief 200 pages than any on the market today. She is the epitome of a user-friendly teacher and expert and her writing contains not only valuable information and insights but wit to boot! For all authors in search of the keys to the value of Internet promotion, this excellent book will be an exceptional value. Grady Harp, June 07 |
So many of the on-line tools you need all in one book
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| Review Date: April 30, 2008 |
| Reviewer: Karen Harrington, Dallas, TX |
| This is a concise, information-packed guide through the maze of the on-line world as it relates to book promotion. I found the author's ideas and tips extremely helpful and current. Recommended for any new author! |
This IS the Insider's Guide to Internet Marketing
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| Review Date: August 4, 2007 |
| Reviewer: K. L. Reddick, Centennial, CO |
I had the pleasure of attending a speaking event by author, Penny Sansevieri before reading the book, but I couldn't wait to get my own tangible copy in my hot little hands. Penny's book is brimming with straight-forward, no-nonsense marketing tips specifically geared toward marketing your book over the Internet. Everything from creating web sites to the "behind the scene" tricks of drawing buyers to your web site are invaluable lessons she freely shares. You'll learn the how-to's of setting up shopping carts, to blogs and podcasting, to understanding your audience and how to connect with them. Anyone considering marketing their book on the Internet should purchase a copy BEFORE making any mistakes.
Karen L. Reddick, author of Grammar Done Right! |
A Valuable Resource
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| Review Date: August 14, 2007 |
| Reviewer: Linore Burkard, Cincinnati, OH USA |
For anyone looking to establish a web presence, this book is a great place to start. Geared especially for authors or publishers, the information is nevertheless highly relevant for any online entity seeking publicity. If you have something to say or to sell and you want to get your name out there (or at least your website), then getting this book is a no-brainer.
To avoid "overwhelm," I recommend that you read the whole book to get an overview and then start over and take it chapter by chapter. Ms. Sansevieri stuffs a lot onto these pages, and no matter how long you've been on line, you'll find some tips or hints you either didn't know about, or haven't utilized. My own website is going to see improvements thanks to this book, and I am going to follow my own advice and go back to chapter one to begin them. If you're thinking you've heard it all before and don't need the book, I would beg to suggest otherwise. Can you really risk not getting the latest scoop on what works and what doesn't? Do you really want to? If you've been on Penny's mailing list for a long time, you might have seen much of what the book contains; but here it is, in a nutshell. The best of her strategies and ideas, including lots of links and webpages to help. You can scrounge around the web trying to learn this, piecemeal, or you can get the book and jump into lightspeed. My copy is super marked already with things I need to do, and I look forward to having these steps in place. And, by the way, do you like armchair travel? Because Penny shows you how to do a virtual book tour and up the sales of your book as a result. Don't know about you, but I'm ready for the ride!
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Jam-packed with value
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| Review Date: September 12, 2009 |
| Reviewer: Deb Denis, Outside Philadelphia, PA |
| This book is just loaded with helpful information about how to market online, whether you are a book author or in another profession. There are tips in here for every type of internet presence, including powerful questions to help you determine your vision, and what's best for you (hint: it's all about your customer, or your client and what they need/want). Warning: this book will give you SO MANY IDEAS - be prepared to be inspired. |
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